In your first example the ancore is the listed price and we only adjust the 15,16$ that we are “saving”. The lack of adjustment makes us think that we are saving money and the lack of information makes us use the wrong anchor. We tend to use the most recent events or piece of information in our minds as anchor which often leads us to a poor decision.

Its easy to trick the human mind since we can only handle so much information at the same time. We tend to settle for lil information to make a judgment call.

There are many biais that the humain brain does most of the time without noticing. Some of these biais are really hard to correct even when you are aware of them.

… I could go on but I actually have to present this in class in 30 minutes (but in a project management context)… Therefore I’ll go revise.

Wow, who knew my last assignment would be usefull for a blog reply! Hazzah!